About Us
SCAD Social Strategy
A comprehensive social strategy is the cornerstone of success for today’s businesses and brands. Social strategy professionals are creative directors, content creators, and community managers who orchestrate compelling videos, photography, graphics, and copywriting to launch authentic conversations and accelerate growth.
With SCAD’s social strategy and management program, students become adept in all aspects of creating compelling campaigns, from brand storytelling and strategy to analytics and audience engagement; the program prepares students to devise the content and campaigns that drive clicks, conversions, and company profits. SCAD students are poised to launch brands to the top of the social media feed via a curriculum that merges advertising, branding, graphic design, marketing, photography, film, motion graphics, television, and writing.
Mia Aponte
"Connecting with professionals abroad and seeing how business is conducted gave my team and I a new perspective on the world, our creative careers, and our own personal lives"
Riya Suchanti
"I have grown, matured, collaborated, learned and have been inspired. It is one of those life changing experiences."
Rafaella Mufarech
"It was an unforgettable experience that pushed me out of my comfort zone and encouraged me to make friends and professional connections while learning valuable social strategy and business knowledge."
Meet Our Professor
Oscar Betancur is a professor at the Savannah College of Art and Design where he teaches Advertising and Branding, Social Strategy and Management, Fashion Marketing and Management, Business of Beauty, Luxury and Brand Management, Motion Media Design, SCADpro, and SCADnow. He is also the department chair of Advertising and Branding, and Social Strategy and Management.